I am using my Birthday as a reason to raise both money and awareness for the Midlands Air Ambulance.
I have third party experience of the vital need for this service, which relies entirely on donations to function. It costs on average £2500 per call out. For this we get rapid expert help and also if necessary transfer to the appropriate hospital.
We may need this service at any given time for ourselves or loved ones.
Funding this is a no brainer for us all.